Form Diverse Teams That Connect

Business leaders can use behavior and money insights to consciously align team members for improved decision-making, higher productivity, enhanced engagement, and elevated mutual respect.

Tailor Your
Client Approach

Relationship managers can remove the guesswork in client interactions. By knowing their natural communication style, talents, and money attitudes, your language and approach can be tailored accordingly.

Plug in Our
“Behavior Chip”

Collaborate and do business with DNA Behavior. Choose from up to 4,000 behavior and money insights to personalize your app’s experience. Access resources and a developer-friendly API to power your solution.

Since 2001, DNA Behavior has powered businesses with the world’s only platform focused on discovering inherent behavior and money attitudes and the driving energy that’s influenced by them.

Our system provides a fast and flexible way for any type of leader to better understand the people they engage with. Starting with our proprietary behavioral assessment, we then use a data-based mapping process to uncover personality traits, natural strengths and struggles, cognitive biases, and more. Ultimately, a person’s core behavior is revealed and then broken down into an understandable range of insights unique to the individual. It shows what behaviors a person reverts to and excels at under pressure. There are countless ways to use this data to enhance role alignment, relationships, and critical decision-making.